Just How Instagram is Increasing its Branded Content Offerings

Instagram just recently revealed a new redesign of its main residence display on the app in an initiative to combat the increase of TikTok. Particularly, the Reels symbol is currently front and also center in the app and also routes customers to a devoted page of curated material arranged by individuals they adhere to and also your previous involvement patterns as well as rate of interests.

Currently, the platform is taking extra actions to guarantee creators have accessibility to more profitable brand collaboration and income alternatives via extra well-known content capacities across Reels, Live, Stories as well as in articles including product tags.

Here’s a breakdown of the most up to date:


In an initiative to make production as well as amplification easier for influencers and brands alike, Instagram is introducing top quality material tags to its TikTok-like item, Reels and introduced plans to evaluate these please notes within its Live video product as well in coming weeks. Ultimately, this will permit designers to create profits faster from their short-form and also online video clip material.

” Top quality content is a powerful device for creators as well as companies, and also these updates will certainly help them obtain even more out of the material they’re developing together,” Instagram COO Justin Osofsky cooperated a statement. “This will remain to be a location of emphasis for us as we develop out a collection of monetization tools that sustain designers’ various requirements and also passions.”

As social platforms remain to supply designers brand-new devices and systems in which they can drive direct, quantifiable sales– the line in between associate and designer is extra blurred than ever. Demands and passions remain to change as a result of the pandemic demanding platform-specific content versus retrofitting one set of assets across all channels.

Previously, Branded Material ads were developed by advertising already existing blog posts created by makers. In a changed operations, nonetheless, Instagram is placing emphasis on co-collaboration by enabling marketers to upload Branded Web content advertisements without the need for creators to publish organically on Instagram first. Externally, this allows for greater performance as well as adaptability while still offering designers the control to accept or stop any type of ads published from their handle.

The procedure follows a basic three-step technique:

The marketer sends out an ask for advertisement production gain access to.
The designer approves advertisement creation gain access to, with a notice sent to the advertiser upon acceptance
The maker obtains a notification of the developed advertisement for their approval
Finally, services and also makers can establish a minimal age for branded web content feed blog posts. Especially, they can select to establish a default minimum age or a minimum age for certain nations, or a mix of both choices, per the main announcement.


Brands will currently also have the ability to promote well-known material articles with item tags. Before today, branded blog posts from developers that consisted of item tags were unable to be advertised via Branded Web content Ads making it harder for them to get to target audiences.

” More and more, individuals are going shopping straight from the creators they love on Instagram– this brand-new ad style is another method brand names can give a smooth shopping experience on Instagram. This new format will certainly start evaluating in the coming months,” the platform shared.

What does this ultimately mean? Brand names have a more structured ecological community in which they can obtain more value out of the content that makes it simple for people to shop straight from designers that inspire them. Within Stories for example, Branded Material advertisements can consist of tappable aspects, such as @mentions, area as well as hashtags in an effort to offer brands wider accessibility to natural Stories’ creative that is “indigenous and also authentic to the Stories experience.”

6 Ways to Enhance Facebook Organic Reach

Facebook is the most utilized social network worldwide, with roughly 2.93 billion regular monthly energetic users as of Q1 2022.

When done thoughtfully, Facebook natural advertising and marketing is one of the best ways sellers can improve awareness of service or products. It may not be as very easy as it when was, yet natural advertising and marketing isn’t dead.

Here are effective methods to improve your Facebook organic reach.

Facebook Organic Reach
Target your particular niche. The first step is to determine where your drawbacks are by collecting crucial metrics on your audience. Without this medical diagnosis, you will not know where to concentrate your efforts.

Facebook Insights can assist. Browse to Insights > Introduction > See All Insights > Target Market > Export Information. Then download your information both on a page and also blog post level.

The following step is to dig deeper into blog post metrics for a view of your general efficiency and also a detailed look at just how individuals engage with the web content, such as:

Posts with the greatest natural reach,
Articles with the highest possible engagement,
Variety of sort on each article.
These insights will certainly help tweak the message to reverberate with your target market.

Craft the best message for your audience. Produce content that mirrors your audience. Provide the words utilized by your target team and use them to build messages. You can curate instead of develop your brand language by utilizing words as well as hashtags of that target market.

After publishing your posts, boost engagement and also conversion by responding to remarks and also inquiries with the same words your site visitors utilize.

Facebook is investing in new Team features in 2022, such as sub-groups within a Team, participant awards, and also live conversation events, making connecting with a broader audience simpler.

Make shareable videos. Use video clips to present people to your products. According to Facebook, 48% of evaluated users claimed they got a product after watching a video on that particular system.

Create Facebook video clips of various lengths. You can make use of GIFs or 15-second video clips in your tales or the feed or share 30-second video clips. Organize videos 3 minutes or longer into playlists, where they’ll run together. Facebook then ensures that site visitors that see 3 videos in a row will certainly see succeeding versions.

Post photos for sort, as well as video clips for shares and also conserves. Memes and also photos normally get much more likes and also remarks than do videos. Quotes, behind-the-scenes content, and also takeaways draw in a thumbs up, heart, or face.

Individuals commonly share or save video clips. Sharing a video sends a solid signal to Facebook that it’s top quality web content, to continue offering comparable clips to that individual as well as others like her.

Article usually. Figure out how much top quality content you can make. Facebook advises uploading “at least 2-3 times each week.”

Video clips shouldn’t be the only content in spite of their benefit for organic reach. Share stories, blog posts, GIFs, quotes, as well as info related to your products.

Mixing message styles is important to keeping your feed attractive and also your target markets interested. Remember, the much more amazing as well as diverse your web content, the higher the possibility fans will share it, boosting your natural reach.

Produce a social networks calendar and also prioritize the material according to your audience and item. This will certainly maintain your brand name firmly psychological of viewers.

Structure Facebook messages carefully. You have just 8 secs to engage a brand-new target market, so your blog post’s very first three to 4 words are critical.

Legislators provide Facebook a clear message: Don’t develop Instagram for youngsters

Facebook’s Antigone Davis, the firm’s international head of security, affirmed on Thursday before the Senate Commerce subcommittee on consumer defense.
In their examining, legislators were backed by Facebook’s very own inner records dripped by a whistleblower.
” If we’re taking care of Facebook’s real world where the safeguards are more imaginary than actual, there ought to be no Instagram for children, duration,” Sen. Richard Blumenthal, D-Conn., told reporters.

WASHINGTON– Facebook’s testimony to members of the U.S. Us senate on Thursday resulted in one frustrating verdict from the lawmakers in attendance: Instagram has no service creating an application for youngsters.

Utilizing Facebook’s own interior research study from documents dripped to the Wall Street Journal and some at some point launched by the company, senators honed their preexisting criticism of the firm and shared their concern regarding its result on young people.

In its series, the Journal detailed Facebook’s strategy to construct an Instagram solution for children under the age of 13. One of the tales defined an interior company slide deck from 2019, specifying that Instagram aggravated body problems for one in three teenage girls.

While Facebook has billed the Instagram strategy as an option and much safer app for kids than its flagship item, legislators continuously expressed their deep skepticism to Antigone Davis, Facebook’s worldwide head of safety, during her testimony on Thursday.

Sen. Richard Blumenthal, D-Conn., who chairs the Us senate Commerce subcommittee on consumer protection, told reporters before the hearing that although Facebook said it will certainly pause its strategies, “they should commit to a long-term end.”

” If we’re handling Facebook’s real world, where the safeguards are extra illusory than real, there ought to be no Instagram for youngsters, duration,” claimed Blumenthal, whose committee held the hearing. “If they were truly committed to kids’ safety, if there were real-world proof of it, I might think in different ways concerning it. However Instagram for children is plainly simply more of the exact same.”

Facebook launched an annotated version of part of the Instagram slide deck the night prior to the hearing. The business composed that its earlier phrasing of the study figure “may be sensationalizing the unfavorable effect on the chart,” as well as even “neglects potentially positive analyses– for example, over half of respondents self-report that Instagram makes their feelings of isolation much better.”

Davis tried to contextualize as well as reframe the study in the Journal’s coverage, yet legislators advised her the information was from Facebook’s very own research studies. They likewise provided her with quotes from other interior files they stated were offered by the whistleblower.

Davis stated the research was “not a bombshell.” Lawmakers vehemently disagreed.

” For the parents that are losing their youngsters, it is a bombshell in their lives,” claimed Sen. Ted Cruz, R-Texas. He referenced a stat from the internal research study reported by the Journal showing that of teens who reported suicidal thoughts, 6% of American individuals surveyed mapped those feelings to Instagram.

” This study is a bombshell,” claimed Blumenthal, during the hearing. “It is effective, gripping, captivating proof that Facebook knows the unsafe effects of its site on children which it has hidden those realities and also findings.”

Seeing is thinking
Facebook stated after the Journal’s collection that its reporting cherry selected information and also lacked essential context. In reaction to an ask for discuss Thursday, the company pointed to two earlier post about the Journal’s report.

Blumenthal said his team conducted its own experiment, creating an account recognized as a 13-year-old woman as well as adhering to accounts connected with “severe dieting as well as consuming problems.” He stated that “within a day, its suggestions were exclusively full of accounts that promote self-injury and consuming conditions.”

Outside the hearing space, Sen. Amy Klobuchar, D-Minn., told reporters that she was “dissatisfied” by Davis’ feedbacks.

” Any person that’s examined Facebook as well as truly considered the earnings version, how the business started, how it generates income … it’s all based on using information from their users,” Klobuchar stated. “It’s all an earnings model, it’s a video game. A profit game.”

Klobuchar said she wished to see Facebook’s written responses on how much it makes off of younger individuals contrasted to various other demographics.

Blumenthal informed CNBC in an interview later on Thursday that the revelations from the whistleblower were similar to what occurred to the tobacco market decades previously.

” The example to Big Cigarette is very telling due to the fact that when we took legal action against Large Cigarette, our companied believe that they knew that their items were hazardous,” Blumenthal claimed, expanding on commentary he supplied in his opening declaration. “As well as their own documents showed they understood it. Actually, they had actually done studies that showed it. So the analogy is really proper.”

He included that both tech and also tobacco “integrate dependency into their organization version” and also have tried to hook kids to the items to “replenish their customer base.”

Sen. Ed Markey, D-Mass., made the exact same comparison.

” Instagram is that very first childhood cigarette indicated to get teenagers connected early, exploiting the peer pressure of appeal and also ultimately threatening their health,” Markey stated.

Few close friends in Washington
Rep. Lori Trahan, D-Mass., a singing challenger of Instagram for children and also a supporter for youngsters’ online safety, informed CNBC in a meeting that the recent revelations make Facebook’s promises even harder to depend on.

” How the hell do we have trust fund that they’re mosting likely to create an Instagram for kids when they knowingly didn’t repair their primary system, recognizing what we understand today in terms of just how harmful it’s been for young people?” Trahan stated. “So Instagram for kids was a poor concept before last week. It’s an even worse concept now.”

Every legislator who doubted Facebook Thursday revealed issue and seriousness over the documents they would certainly seen. It’s an unusual glance right into what bipartisanship looks like in today’s Washington, D.C.

” There’s no partisan difference,” Blumenthal told reporters outside of the hearing space. “And I might add, there’s no compassion for Facebook on its failure to act properly.”

Social Network Managers Can Currently Post to TikTok from Their Favorite Social Media Site Monitoring Equipment

Social media site supervisors, celebrate– today, TikTok has actually added a new set of social media administration systems to its Advertising Partners Program, which will certainly enable you to arrange, timetable and of course, release material to TikTok from your platform of choice.

As discussed by TikTok:

” Today, we are delighted to introduce the TikTok Marketing Partners Program’s inaugural group of badged partners in the Web content Marketing specialty. These 8 industry leaders – Brandwatch, Dashboard Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and also Grow Social – have actually built innovative solutions that make it simpler for brand names to release, manage, and track their content on TikTok, all within the content administration devices that brands currently make use of and like. We are excited to connect brands with these relied on partners that can help them lean right into and level up their TikTok-first material strategies.”

That will make it a lot easier to prepare and post your TikTok updates, while also streamlining the repurposing procedure, so you can re-share your video clip properties across each system.
If you wish to go that route. The secret to success on TikTok is producing content that lines up with organic use of the app, since straight-up promos will get skipped as well as ignored, instead of even more natural looking clips that match people’s ‘For You’ feed.

Still, it might make it simpler in reverse also, allowing you to share your TikTok clips to various other systems, while at the least, it will certainly enable you to draw up your scheduled content across all networks, helping to ensure you remain regular and also energetic in each application.

Which’s not all – through this brand-new integration, brands utilizing these accepted TikTok partners will certainly have the ability to:

Handle – Organize, schedule as well as release content on TikTok; streamline content collaboration, scale posting activity as well as handle cross-platform web content
Understand – Track profile and video metrics in real time, compare to various other platforms and benchmark efficiency; maximize approaches; much better recognize target markets and involvement
React – With Content Advertising companions, you can track conversations taking place in the comments section, delegate as well as respond, recognize the community’s engagement style with your brand, and also keep a regular reaction tempo to remain involved with the TikTok area.
It can give a large increase to your TikTok advertising and marketing initiatives– and with the app on the right track to get to 1.5 billion individuals in 2022, which would certainly make it the second most made use of social networks app in the world, lots of brand names are now functioning to develop a TikTok method, abreast with the current trends.
These brand-new assimilations will give understanding and also oversight, in order to enhance your TikTok approach, which can make it much easier to scale your existing web content initiatives to consist of TikTok clips.

It’s a large update, as well as no question several social media sites supervisors will certainly be excitedly seeking to add TikTok into their control panel, with the choice now being rolled out in your account setups (right here’s exactly how it views Hootsuite).
It could take some getting used to, now, TikTok will certainly be a much more central part of many brand names’ social media techniques.

Open Up Influence Releases Go Prism Self-service SaaS Remedy

Open Up Influence Releases Go Prism Self-service SaaS Remedy, an Ingenious Influencer Advertising as well as Insights Device for Social Network Marketers

Go Prism is the Proprietary Social Intelligence System for Brand Safety, Influencer Discovery, Efficiency Benchmarking, as well as Competitive Insights

LOS ANGELES–( ORGANIZATION CABLE)– Open Impact, a global influencer marketing system, has introduced the launch of Go Prism, an exclusive creator advertising and marketing patterns and understandings device that leverages ingenious AI-powered web content analysis and also cross-channel information to help brands make better choices when it comes to influencer advertising and marketing.

” The majority of social dimension tools for influencer identification just supply a fundamental, tip-of-the-iceberg evaluation of macroscopic sector trends. Go Prism puncture the noise of social networks to offer workable insights, enabling brand names and also agencies to much better track influencer advertising sector patterns and inevitably, make better investment decisions”

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” The Competitive Insights, Performance Benchmarks, and Brand Safety features have actually been a game-changer for us as we seek to gain RFPs from significant retail brands,” said Alden Reiman, Chief Executive Officer and also Creator of The Reiman Firm.

Powered by AI, together with an analysis of over 100 billion information points, Go Prism examines over 421 million one-of-a-kind items of content, 87 million hashtags as well as mentions, and 1 million superior developers throughout all major social networks platforms.

Go Prism is a material and also details source for brand names to find data as well as qualitative evaluation of insights as well as fads to aid breakthrough influencer as well as designer advertising and marketing programs. Key features include:

Brand name safety audits: Brand security is a huge concern for all marketers that collaborate with creators. Our tool flags potentially high-risk content from an influencer as well as makes it very easy for marketing professionals to swiftly and also conveniently take a much deeper look. We flag the adhering to web content: Sexual Material, Alcohol, Medicines, Religious Beliefs, and Offensive Language/Profanity.
Competitive Analysis: Create customized affordable reports across any kind of industry to examine or display a brand’s family member influencer efficiency, the share of voice, and also interaction analytics. Track which items of material are collaborating with rivals, reveal top-performing articles, and track funded articles by market.
Industry Trends & Benchmarks: Brands can pull thorough efficiency benchmarking throughout both organic as well as paid social web content.
Influencer discovery: Making use of a database of over a million high-grade creators to discover the most effective designers for any kind of campaign, the influencer search tool permits customers to build custom listings, utilize AI to surface hard-to-find makers, type and also filter based on custom-made criteria, and also assess creator Brand Security Scores.
Influencer Target Market Data: Sight an in-depth breakdown of makers’ target market demographics, from age to location to the dimension of their audience/following.
Research-as-a-Service: Venture customers have access to Go Prism’s data science and research study team to assist run customizable reporting as well as extensive analysis.
” A lot of marketing experts are still battling to figure out precisely what to do or that to collaborate with when it comes to influencer advertising, which issue is only expanding as more makers, platforms, and attributes emerge,” describes Eric Dahan, Cofounder/CEO of Open Influence.

” Most social measurement tools for influencer recognition just provide a basic, tip-of-the-iceberg analysis of macroscopic industry trends. Go Prism puncture the noise of social media sites to supply actionable understandings, enabling brands and agencies to much better track influencer marketing market trends and also eventually, make better investment choices,” Dahan adds.


Go Prism, an exclusive social intelligence system, leverages innovative technology and also analysis, along with cross-channel information sets, to provide brand names access to social insights as needed. It cuts through the sound of social media sites to provide actionable insights, permitting brands to determine competitive benchmarks, understand campaign efficacy, and also make more informed choices around targeting as well as spend.

Straightforward Actions to a Small Company Growth Strategy That Obtains Outcomes

What Is a Development Technique?
A development technique is pretty much what it seems like– a strategy put in place to expand your company.

This is various than an advertising and marketing technique, which includes the advertising strategies you utilize to aid your service reach specific goals and goals.

A development technique is what might educate those foundational objectives and goals in the first place. It’s your North Star. Your roadmap to success. A growth technique incorporates all the locations you want to concentrate on to increase your business as well as your success.

Rundown desired results for your development approach.
Since you have some development chances outlined, consider the kinds of outcomes you wish to see from them. Keep in mind, your growth strategy is suggested to expand your organization, so if you’re unable to assign an estimate for development to an opportunity, after that it may be an indication to wait for later on.

It’s additionally essential to keep in mind that not all growth goals may be linked to earnings. For example, hiring new employees could result in even more time for you to spend with your household or concentrating on other parts of your organization. Don’t discount those!

Produce SMART objectives for each and every of your growth chances.
Since you have a suggestion of your development opportunities and also the kinds of outcomes you’re wishing to see from each of them, it’s time to get to the nitty-gritty as well as create some SMART objectives to develop your development technique around.

As a refresher, clever objectives are:

Particular: Your development goals shouldn’t be vague; they ought to be really detailed concerning what you want to accomplish.
Measurable: Identity and also appoint a measurable number for every growth objective to reveal what success looks like.
Achievable: Your development objectives ought to be sensible as well as something that’s not a stretch to really achieve.
Pertinent: Your development goal must add to the overall growth of your organization.
Timely: Your development objectives should consist of a timeline for when they’ll be accomplished or gauged– we’ll get much more right into this soon.

Data-Backed Home Provider Advertising And Marketing Tips to Win More Jobs

Connect with your customers in one of the most efficient way
Merely getting your service on the ideal advertising channels isn’t enough. You require an individualized cross-channel advertising and marketing strategy that showcases your experience, targets the right audience, and also offers engaging deals that will certainly draw them in.

Target the best target market with the right message
Our study broke down the different methods generations look for as well as pick house solutions companies. You can make use of these insights, as well as extra insights you have right into your particular target market, to section as well as target your target markets with the appropriate messages that will entice them to take action.

For example, we found that residence enhancement television programs are an incentive in millennials beginning residence renovation projects. Utilize this to your benefit in your Facebook ad campaign targeting millennials in your location to obtain them to call you or find out more.

Produce engaging offers
Prices and supplies or price cuts was necessary to the majority of house owners we spoke with. Think about producing offers, promos, or price cuts that talk with your consumers’ needs and also market them in the channels that appeal finest to them.

For some, this might indicate targeted e-mail marketing messages, as well as for others, this could imply direct-mail advertising campaigns. It’s all about comprehending your certain consumers as well as what jobs to drive activity for them.

Make it easy for homeowners to take action
When you’ve worked so tough to get leads, the last point you desire is to lose them from a poor on-line experience. Restriction the obstacles to access by making it very easy for house owners to call you. This implies optimizing your web site for the customer experience with a clean design, click-to-call switches for mobile, and also live chat. It additionally means upgraded and precise neighborhood listings across directory site websites so potential clients can call you when they’re ready.

Advertising Approaches for Small Companies Worth Your Time and Money

As a small business proprietor, you don’t have time or cash to waste on advertising and marketing methods that aren’t fit your requirements, so let’s take a look at options that can (as well as can not) obtain you the most bang for your buck.

Advertising And Marketing Approaches for Small Businesses on Google
If you’re feeling lost as to what the best advertising and marketing technique is for your small company, your best option is to start with Google. Ensure your internet site, local listings, Google Organization Account, and also ads are aligned with Google’s algorithm. The exposure you’ll receive from ranking higher on the Google search results page will make every min as well as a buck you invest worth it.

Obtain a Web site
With 63% of customers selecting to find or engage with brand names utilizing their internet site, as well as with around 70,000 searches per second each day on Google, your service website is the method whereby you utilize the power of Google to expand your small company.

To make the most of your Google-related advertising initiatives, you need to ensure your website can scale up with your organization’s development and also quickly adapt to adjustments in Google’s formula. At the end of the day, Google favors websites that its customers favor, so see to it satisfies as well as involves your excellent clients.

To get a return on the investment of time as well as cash you put into your website:

Usage gets in touch with forms and CTAs to produce leads.
Track web page metrics to gather intel concerning your optimal clients.
Make one of the most important pieces of info offered right away to minimize the bounce price.
Produce smooth navigating to raise time on the page.
Make it easy to call your business.
Inform Site visitors regarding all of your offerings.

Browse Engine-Optimize Your Web Site
Did you recognize that 53% of all site web traffic originates from natural search? That’s 5x greater than pay-per-click (PAY PER CLICK) advertising as well as 10 times greater than social media sites.

The objective of search engine optimization is to get your website to turn up for searches your potential consumers are executing, about your products, solutions, and industry.

Easy Suggestions to Make Your Customers Remarkably Delighted

Start a recommendation program.
A pleased customer is most likely to tell their family and friends regarding your company, so why not reward them for that? By creating a reference program, you can motivate pleased consumers to spread the word about your organization– as well as incentivize them for doing so.

React to testimonials (and also constantly make points appropriate!).
Customers rely on testimonials to help them choose about which business to work with. While negative evaluations are unavoidable, how you react to them can make the distinction between an upset and also upset consumer as well as a delighted consumer.

Give back to your area.
As a regional company, you’re distinctively placed to get entailed with your regional neighborhood. You can sponsor a regional sporting activities group, donate your time to a local company, or host a canned items drive for a regional food cupboard.

It makes consumers satisfied to offer their money to a service that repays and also cares. In fact, over 80% of consumers say it is very important to them that a company supports charitable causes.

Think of methods you can give back as well as support your local neighborhood– you could even ask your employees or top consumers for pointers or to share the reasons they respect to obtain a head start.

If you’re already doing something to return, make certain to promote that on your social networks websites and also even on your web site so consumers can see the great you’re doing!

Run social media contests.
Running Facebook or Instagram competitions and also free gifts is another way to make your consumers satisfied and get them involved with your brand online. I have actually taken part in many social media contests with both local businesses as well as huge brand names, and it’s always amazing considering what I may make with my prize.

How to Obtain Facebook Suggestions for Company

Ask for Facebook referrals using e-mail
As always, a fantastic location to request for evaluations exists within your email marketing. I such as to consist of a templated footer right into customer upgrade e-mails to demand referrals in a pleasant method. Something like, “Loving your experience with us? We ‘d enjoy to hear it. Leave a suggestion for your close friends below.”

As a matter of fact, 70% of people would certainly enjoy to create an evaluation … if you ask. It’s vital to fire your shot!

Respond to existing and also brand-new Facebook recommendations
While this might not be the best way to obtain new evaluations, make sure your group responds to your Facebook recommendations, no matter whether they’re great or negative. Acknowledging a tough experience as well as functioning to make it appropriate is always mosting likely to make me offer a company a second opportunity. And also checking out various other straightforward, but glowing, evaluations will encourage me to attempt a company out for the first time.

Notably, ask your reviewers to consist of photos! Any post including a photo does better by drawing in even more users.

Offer rewards for Facebook suggestions
Once, a restaurant owner gave me and my friend our entire dish free of charge due to the fact that we left a beautiful testimonial while we existed. While this was a great shock, I would have been very attracted to visit one more dining establishment and also leave a testimonial if I had actually recognized there was a discount rate related to it.

If your service has frequent-flyer punch cards, or a factor system, give benefit points for leaving a suggestion. Or, use a freebie or discount coupon. You can even run a Facebook contest or free gift to motivate folks to provide recommendations. People enjoy to get free things for very little initiative.