Lately, the world-renowned soft drink business hosted a Facebook competition on its Canadian Page featuring a prize with a trip to the Montreal songs celebration, Osheaga.
To get involved, participants need to take a selfie with one of Coca-Cola’s new “Play a Coke” bottles as well as upload it to Facebook, tagging Coca-Cola’s Facebook Web page and using the hashtag #FestivalWeekend. Though this seems rather common regarding social techniques go, social media competitions have special applications when held on Facebook.
So what does this provide for Coca-Cola?
Essentially, this competition is a means to curate user-generated web content and also, extra notably, increase natural reach.
By obtaining its followers to publish personalized pictures featuring people appreciating Coke items, the brand produces a network of individuals getting the word out about Coca-Cola. As well as because it’s a contest, chances are individuals will certainly place a little extra initiative into their pictures, indicating the average quality of the photos is greater.
Most importantly, however, is the reality that Coca-Cola can depend on other individuals to boost its contests’ organic reach. Participants’ families and friends see their entries and also word spreads concerning the competition (the hashtag aids with this) causing even more access.
Coca-Cola isn’t dealing with the formula head-on, it’s taking a detour right around it.
Workable Facebook Strategy for Your Company:
Let’s face it: it’s possibly not the very best suggestion to toss your effort and time right into a great void, continuously draining content that isn’t reaching your target audience. For much better or worse, we’re stuck with Facebook’s brand-new formula for the foreseeable future.
You’re much better off searching for various other methods to get to people. Running competitions to draw in user-generated web content as Coca-Cola did is an incredible way to connect with prospective consumers for a number of reasons.
Firstly, it provides you with authentic, true-to-life web content you can use in future marketing products on Facebook (or on other platforms like Instagram or Twitter) to reveal to the public just how your customers make use of and communicate with your item.
Secondly – and also more significantly – it permits your product to reach clients without the resistance you’d generally experience with the new Facebook formula. Because individuals’ friends will be sharing content related to your organization, they’ll be more probable to see it.